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A Safety Guide To Buying Event Tickets
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Check out our article published in the Digital Journal!
At VIP Tickets Canada, we know that getting tricked into buying fake event tickets really hurts. You lose your money, miss the show you really wanted to go to, and lose trust in the online marketplace. Many people have personally been taken advantage of when buying event tickets, or know someone that has. Many are therefore sceptical of buying resale tickets, or are unsure of ways to do so that are safe. After hearing stories in the news and from customers about experiences with ticket scams, we felt that it would be helpful to write an article on safe buying practices to adhere to when purchasing resale tickets.
The secondary ticket marketplace (resale) can be a daunting one if you don’t know how it works or what to look for. This article is intended to demystify the ticket resale market and help buyers make safer ticket purchasing decisions. Buying tickets doesn’t have to be complicated, as long as you know what to check for and what to avoid.
Here is a list of important things to look for when purchasing tickets to help ensure that your purchase will be secure and your tickets legitimate:
Things to Look For to Ensure Safety and Legitimate Purchases:
Things to Avoid (Can Indicate a Scam):
Ticket Exchange, Ticket Broker, or Ticket Scalper? (And What's The Difference Anyway?)
Overall, there are three categories of sources that you can buy resale tickets from, and each vary in their level of safety and security:
Ticket Exchange (Safest)
A ticket exchange is a registered company that is licensed and compares all available tickets for an event. A ticket exchange will guarantee that your entire order is authentic and valid for the event. Multiple third-party licensed ticket brokers are screened for security by the ticket exchange and fulfill customer orders after tickets are purchased. Ticket exchanges usually offer tickets in two forms: e-tickets (sent to you via email) and hard tickets (paper tickets, usually delivered via Fedex or a similar courier). VIP Tickets Canada is an example of a legitimate and reputable ticket exchange. Other well-known ticket exchanges include StubHub and Vivid Seats.
Purchases from ticket exchanges are done via credit card to ensure buyer and seller protection. Tickets on these sites are considered to be at market value for an event (Note: this refers to the value at which tickets are being sold on the secondary market according to the ticket demand and availability; this will not necessarily match the price printed on the tickets themselves). Market value can be above or below face value (the amount printed on the ticket). If an event is not sold out and it is close to the event date, ticket exchanges such as VIP Tickets Canada will often have tickets for sale at a discounted rate that is below face value.
Ticket exchanges typically have a service fee that is added on to the ticket price at checkout. All ticket exchanges show tickets in real time and have a valid operating website that should be in proper english and have clickable links. Websites for valid ticket exchanges are screened and must hold valid PCI and SSL certificates to ensure your credit card information and other personal details are safe.
Ticket Broker (Safe)
Ticket Scalper (Not Safe)
Some Final Advice on Purchasing Resale Tickets:
For more information about personal safety online, check out these online resources: